Guide to 1970s

Factory Models

At the turn of the decade the Di Giorgio company made many changes on the factory floor. Some models of the 1960s were discontinued with new models created. Pau Ferro began to be used in Back & Sides as replacement for Jacarandá and Tops were manufactured thicker.

The Di Giorgio guitars of the 1970s were exported around the world and it is common to find factory models available for sale in many countries today.

Labels

  • 1970/71 ( Serie Ouro label from 1960s )
  • 1971 – 1979 ( Circular Label )

At some point around 1971, the inner label was changed to a new circular design. The label contains some text in english, with year, model name and Reinaldo’s printed signature.

Inner label from a Tipo Autor 34 1972

Stamps

  • 1970/71 ( “Di Giorgio” Brasil with Serie Ouro Label )
  • 1971 ( “Di Giorgio” Brasil or Di Giorgio Brasil with Circular Label )
  • 1972 – 1974 (Di Giorgio Brasil with Circular Label )
  • 1974/75 ( Reinaldo Di Giorgio with Circular Label )
  • 1976 – 1979 ( “Di Giorgio” or Di Giorgio with Circular Label )

The headstock stamp changed often during the 1970s with new designs tested. Exceptions may exist to the above list including the common Som D’ouro design seen from 1973 to the 1980s.

Tuners

Tuning pegs from the very early 1970 are rounded, various tuners were used throughout the decade. Many tuners will have been changed by owners since manufacture.

 

Common Models:

Other Models:

 

Professional Models

Professional Models from the 1970s follow the same trends in headstock stamps with various higher quality tuners. The labels vary during the early 1970s. All contain model name and year written with Reinaldos’ signature by hand.

  • 1970/71 ( Serie Artistica label from 1960s )
  • 1971 – 1973 ( Serie Artistica or Classic Guitar label with white background )
  • 1973/74 onwards (Classic Guitar label with black background)

Models:

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